In this digital age, the line between consumers and producers is becoming slightly blurred. As Alvin Toffler coined the concept of the prosumer in his work Third Wave, maker culture is on the rise like never before and has transformed the marketing industry with the help of Web 2.0 worldwide. In this article, I will explore what the prosumer definition is. We will also dive deeper into its links with marketing and social media by going through the example of influencers and how Web 2.0 contribut

Pop Culture and Its Impact on Society: How Music, Movies, and TV Shape Our Worldview? Pop culture has long been present in every activity we do and everywhere around us. But have you ever stopped while listening to music, binge-watching episodes of your favorite TV show, or watching the best movies on Netflix to think about how pop culture influences our beliefs, values, and perceptions of the world? In this blog post, we will explore these very effects of popular culture and the definition of p

What Does It Mean When Someone Is Harassing You? From time to time, people can feel uncomfortable because of another individual’s behavior towards them. You could feel this way when you are at work, at school, around your friend circle, or under our century’s technological developments when you are just a part of social media. But how can one acknowledge that what is happening to them is in fact harassment?

Harassment is a form of behavior that can make someone feel uncomfortable, violated, or